The real estate industry is evolving, and if there was one clear message from the Profit Summit 2025, it was this: the success of any real estate business depends on the strength of its people.
We heard from some of the most respected names in the industry including Gavin Rubinstein, Clayton Orrigo, Leanne Pilkington, Matt Lahood, Charles Tarbey, John McGrath, and Tom Panos. These leaders all emphasised a critical theme: recruitment and retention are the driving forces behind long term agency success!
With a shifting market and increasing competition, real estate agencies that prioritise mentorship, career development, and leadership training will be the ones dominating in 2025 and beyond. But what does that really mean, and why is strategic recruitment more important than ever?
Why Recruitment Is the Foundation of a Thriving Real Estate Business
The Australian real estate industry is highly competitive, and the demand for top-performing agents has never been higher. According to CoreLogic, property transaction volumes in Australia remain strong, with more than 550,000 properties sold annually, making it essential for agencies to have the right teams in place to capitalise on market opportunities. Yet, recruitment remains a major challenge. A 2024 industry report by Real Estate Business (REB) found that:
40% of real estate agencies struggle to attract and retain top talent.
60% of agents leave within the first two years due to lack of career progression or mentorship.
High turnover costs agencies an estimated $20,000+ per lost employee in recruitment, onboarding, and lost revenue.
These statistics highlight the importance of hiring and retaining the right people. A strong, well supported team doesn’t just increase sales and client satisfaction, it significantly reduces recruitment costs, builds agency reputation, and ensures long term sustainable growth.
Career Progression: An Industry Roadblock
Many talented individuals enter the real estate industry with ambition and drive, yet struggle to break through due to a lack of mentorship and clear career progression.
Many new agents don't receive proper training, leading to frustration and high turnover.
Agencies often prioritise experienced hires, neglecting the development of up-and-coming agents who could become future top performers.
Without a strong leadership structure, agents can become disengaged and seek opportunities elsewhere.
This is why real estate agencies need to ensure they have a competitive edge. In the US, top-performing brokerages invest heavily in agent development programs, leveraging new technologies to enhance training, efficiency, and performance. These programs include:
Structured mentorship programs led by senior agents, supported by AI-driven coaching platforms that provide real-time feedback and personalised development plans.
Performance-based career progression, ensuring talented agents can climb the ranks quickly with the help of CRM-driven performance tracking and predictive analytics, which identify top performers and future leaders.
Ongoing training in market trends, digital marketing, and negotiation skills, utilising VR property tours, AI-powered chatbots for lead generation, and automated marketing tools to ensure agents remain ahead of the curve in an increasingly digital landscape.
PropTech adoption, integrating AI-driven pricing models, automated contract management, and blockchain-based transactions to streamline operations and enhance client trust.
By adopting similar strategies, Australian agencies can significantly improve agent retention, increase sales performance, and create a culture of long term success, ensuring their agents stay competitive in a rapidly evolving industry.
How Placed Australia Real Estate Recruitment Specialists Help Real Estate Businesses Grow
At Placed Australia, we specialise in connecting real estate agencies with the right talent. Agents who are not just experienced but are motivated to grow, thrive, and drive results. With our deep industry knowledge and extensive network, we don’t just fill vacancies, we strategically find top tier professionals who can transform businesses and drive long term success.
Our targeted recruitment approach goes beyond job boards and applications. We leverage market intelligence, competitor insights, and proactive talent sourcing to identify high performing agents and industry leaders, even those not actively job seeking! Our expertise in headhunting, career mapping, and industry trend analysis ensures that agencies gain access to the best talent before their competitors do.
We help agencies build success by ensuring they hire professionals who:
Align with company culture and long term goals, creating a cohesive and high performing team.
Are committed to growth, mentorship, and high performance, bringing fresh energy and leadership to the business.
Bring stability to teams, reducing costly turnover, and helping agencies establish a strong foundation for consistent growth.
At Placed Australia, we know that the right hire isn’t just about skills, it’s about vision, drive, and fit. We ensure that agencies not only attract top talent but retain and develop future industry leaders.
The key takeaway: The businesses that invest in their people today will be the industry leaders of tomorrow!
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